…my goal is to always guide the client to the desired results, i.a. by contributing to increased brand recognition, communication that touches, marketing efforts that are relevant and hit the right target group. 

Working strategically, conceptually and tactically with developing, packaging and planning content are some of the ways forward in this work which is done close to the client. 

Often it is about working methodically and agilely with packaging brands to make them relevant today but also in the long term. So that what we come up with together does not become a well-formulated shelf warmer, it is important to plan for both long-term, short-term and here-and-now efforts that make it clear how to go from words to action. 

The best of strategies makes no difference if it cannot be activated! 

Being able to realize the plans relatively easily through engaging communication in own, purchased and earned channels that create the desired results is always important and is achieved in an ongoing collaboration between the client and me as a consultant.