Författare: Johnbjorksten

First of all, thanks to my family, friends, clients & business partners – Not even in my wildest dreams could I have imagined 2024 turning out to be such a successful year. This would never have been possible without your support & partnership! To all of you out there who…

…You probably wonder what teamwork have to do with GTM and Extended salesforce but Its not until you start see all contributors as team members you will succeed IAW no 10 – ”Teamwork makes dreamwork…” i simply love the energy and capabilities in a dynamic, hardworking, empathic and multi ”everything”…

… keep it simple and focus! The capability and superpower to make the right priorities and decisions – to be transparent, communicate, incentivize and create alignment disregards of distractions is what differs a decent performance vs a stellar performance. In my series of tips on – How to develop a…

… & It’s not about trust issues or micromanagement ! But it’s funny how we as humans work. Most people needs a deadline or a todo list to make things happen and create results… IAW no 8💡”Metrics & Rewards…part 1” Start look at, and treat metrics, deadlines and todo lists…

…It doesn’t matter if it’s business or personal goals there is endless of quotes on ”practice makes perfection” & it’s true, all day long – everyday of the week! IAW no 8💡”Follow up…” One thing that separates a medioker achievement vs one thats stellar is the attitude, the heart and…

… in my series of IAW´s we are now at IAW no 7 – 💡”Channel support & execution” It’s all about communication and clear expectations, from the start!. When asking partners what they think is most important when prioritizing who to work with – a few of the most common…

…This is an ongoing project, not a ”once done” never revisit exercise! The past IAWs you have hopefully gathered some inspiration, tools and insight on how to design and align your corp & channel GTM 2 tier strategy to reach maximum potential, coverage and reach with your extended salesforce. Voila…

… Now the fun begins! 🛎️  With all insight gathered, made visual and the data actionable. You will now be able to start making conscious decisions and shape a GTM strategy that supports your overall company strategy.  How do you Optimize – Secure – Transform & Scale your GTM model?! …

…Partnership with purpose to get maximum coverage and leverage. With the previous mapping made using the ”segmentation model” and ”understanding your coverage” it’s time to revisit your strategy again and understand the fit… Different partners/categories require different type of focus and support – In order to scale you now need…

… with the segmentation and coverage plan you’ve made so far, you should now have a summary of your current landscape and a fairly good idea of where your current contribution & potential lies. But first, Reflect – do you have the right setup to support your and your customers…