Kategori: Blogg

… Now the fun begins! 🛎️  With all insight gathered, made visual and the data actionable. You will now be able to start making conscious decisions and shape a GTM strategy that supports your overall company strategy.  How do you Optimize – Secure – Transform & Scale your GTM model?! …

…Partnership with purpose to get maximum coverage and leverage. With the previous mapping made using the ”segmentation model” and ”understanding your coverage” it’s time to revisit your strategy again and understand the fit… Different partners/categories require different type of focus and support – In order to scale you now need…

… with the segmentation and coverage plan you’ve made so far, you should now have a summary of your current landscape and a fairly good idea of where your current contribution & potential lies. But first, Reflect – do you have the right setup to support your and your customers…

…Segment your GTM channel to build leverage – Coverage and selection by design.  Start with mapping out your GTMs existing capabilities and ask yourself a few straight forward questions with the following in mind, – Whats their current and future contribution & potential?. – Who? – Why? – Where? –…

…When building & managing a world class extended salesforce that scales. – It Actually Works.   My goal with the ”IAW´s” is to hopefully provide you with some useful tips, insights, inspiration & reflections on the topic – when building & managing a world class extended salesforce that scales.  …

… it could be the title of my book, if I was about to write one. I have instead decided to start with sharing a series of posts I will call ”IAW´s”  (”It Actually Works”) here at LinkedIn.  My goal with the ”IAW´s” is to hopefully provide you with some…

…to be back by the computer – fully recharged! After an amazing summer full of unexpected meetings with interesting and admirable people, loads of reading, inspiring projects, and family fun, I have now jumpstarted the search for my next assignment. If anyone of you – in my network (or someone…

… is the best time, if you ask me, to take some time off from what we Swedes typically call the ”wheel of the squirrel” – ”ekorrhjulet”. Whatever (work/life) situation you are in, you from time to time need to slow down, to pause, disconnect, reflect and recharge. Many people I…

A side hustle…… means joy, unexpected meets & more to put on your CV!I’m an entrepreneur at heart. At least I think I am, but I guess it has to do with the definition of the word entrepreneur. For me it’s a person who constantly has ideas, sees business opportunities…

…sounds easy and abstract, but timing often makes all the difference between failure or success. An underestimated force that have the same impact In business as in life in general.    People with good timing make everything look so easy. But behind impeccable timing lies years of practice, devotion and…