IAW 5 – 💡”Optimize – Secure – Transform – Scale” …

… Now the fun begins! 🛎️ 

With all insight gathered, made visual and the data actionable. You will now be able to start making conscious decisions and shape a GTM strategy that supports your overall company strategy. 

How do you Optimize – Secure – Transform & Scale your GTM model?! 

Below a few idea’s & considerations. 

🔹Optimize i.e 

-> With local or regional partners and/or channel teams… ?!

-> With local resources or remote BDM sales efforts to increase visibility in the market…?!

-> Streamline transactional business together with existing and traditional VAR’s…?!

🔹Secure i.e

-> With a mix of existing and new teams and strategic efforts…?!

-> Continue to grow existing partner and customer base by…?! 

-> Explore the possibility to ”Re-ignite any dormant partnerships”…?!

-> Recruit and onboard new channels…?!

All to support and develop new routes to market.

🔹Transform (with purpose & focus) i.e 

-> Recruit & acquire new/missing types of relationships.

-> Develop and grow desired channels for strategic present and future relevance. 

Things should now begin to crystallize out and clear – what type of resources do you need to deploy/utilize 🔮 Where will you/should you focus your/your teams time, efforts and resources? 

🖋️ How, When, Who & Why?!

💡Simply explained – How will your strategy look like!!

Below some more inspiration on how to categorize and prioritize your existing & desired GTM -> 

✅ Develop – Partners where you have an existing relationship and a significant business opportunity exist.

✅ Acquire – New relationships to address market coverage and/or new/strategic route to market.

✅ Retain – Existing partner/s. Typically with significant renewal revenues, limited white space in customer base and/or desire/ability to drive new technology adoption.

✅ Watch & Standby, but ready to act! – Routes to market and partners uprising and/or not providing any current values but with possible future potential.

💡With the ”for you & your company” right GTM strategy & execution, you will not only be able to optimize your own efforts and resources. Even more important – activate & unleash ”the power of an extended salesforce” – executed correctly a true game changer and an exponential multiplier that will scale.

✨Passion creates brilliance!

Nothing would make me more glad if I can give you an idea or inspiration to try something different or remember something you’ve already learned – be passioned and pay it forward.

Stay tuned for the next IAW – 

💡”Building blocks to create a world class channel sales org…” 

Be safe, kind & pay it forward. 

Best

/ John B

#payitforward

#impatientsuccess

#passioncreatesbrilliance

#iaw