Building businesses. Scaling organizations. Turning strategy into execution.
John is an international commercial leader and advisor with more than two decades of experience building and transforming businesses across technology, software, SaaS and cybersecurity.
His career has spanned international leadership roles, entrepreneurial ventures and advisory assignments — with a consistent focus on growth, go-to-market, partnerships, commercial transformation and building high-performing organizations.
He works where strategy meets execution: helping companies enter new markets, scale commercial organizations, develop partner ecosystems and turn technology into sustainable business growth.
Experience built in the real world.
International Growth
Building businesses, teams and routes to market across Europe and international markets.
Commercial Leadership
Leading sales, partnerships, go-to-market and commercial organizations through growth and transformation.
Technology & Cybersecurity
More than two decades working with technology, software, SaaS, cybersecurity and digital infrastructure.
Strategy → Execution
Turning strategic ambition into organizations, partnerships, revenue and measurable outcomes.
F5 / NGINX
International commercial leadership, scaling software businesses and go-to-market across multiple markets.
Raytheon / Forcepoint
International commercial leadership in cybersecurity, building businesses, teams and routes to market across regions.
Elastisys
Commercial leadership and transformation — scaling recurring software revenue, building the go-to-market organization and developing strategic partnerships across cybersecurity, cloud and digital sovereignty.
JBLC
Executive advisory, entrepreneurship and hands-on leadership focused on international growth, commercial transformation and execution.
Business is still a people business.
Technology changes. Markets change. Business models change.
But sustainable growth still comes down to people — the teams we build, the trust we create, the questions we ask and our ability to turn shared ambition into action.
Curiosity, clarity and execution have shaped how John approaches leadership throughout his career.
Stay curious.
Experience gives you perspective. Curiosity keeps you moving forward.
The further you go in your career, the less important it becomes to have all the answers — and the more important it becomes to ask better questions.
Staying curious means challenging assumptions, seeking new perspectives and continuing to learn. In business, leadership — and life.
Let’s build
what comes next.
Whether you’re scaling internationally, transforming your commercial organization or looking for experienced leadership through your next phase of growth, let’s start a conversation.
Connect with John →